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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Green brands ： ウィキペディア英語版 Green brands Green brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.〔Walters, K, 2006, 'Certified Green', Business Review Weekly, 16 November 2006〕〔(BBC NEWS | Science/Nature | 'Greenwash' is losing its shine )〕 == Increase in green brands == Ethical consumerism has led to an increase in green brands. In the food and drinks industry only 5 green brand products were launched in 2002, increasing to 328 in 2007 (Mintel global database).〔(Green logos create brand tension - Consumer Trends - FoodAndDrinkEurope - Food, Beverage & Nutrition ). Decision News Media〕〔(Consumers go for green products ). Foodanddrinkeurope.com〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Green brands」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.